chapter 6

Many organizations will put organizational constraints on their employees such as performance evaluation and formal regulations. Recently Adidas is trying to break some of these constraints with an increase in communication with its factory workers in Indonesia. In 2012 adidas group launched a project that uses mobile phones as a new communication tool. As part of the project, workers’ mobile numbers are anonymously gathered so factory management can send out group texts reminding workers of safety issues or letting them know about changes in policy. In return workers can send text messages to ask questions, make suggestions, or even express their concerns. This new system removes organizational constraints and can potentially cause creative behavior. The project has apparently had good results, as workers are embracing the opportunity to provide feedback and concerns.


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