chapter 7

Adidas tries its best to keep its employees motivated at all times. Adidas is known to use Herzberg’s Two Factor Theory of Motivation (motivator and growth).They want to keep their employees happy and motivated which will lead to personal growth. A consequence of personal growth can be a more enriching job environment and an increase in production. This can also relate back to the reinforcement theory, as the consequences to personal growth would be positive behavior. Adidas also has an employee discount policy of 10% in an effort to increase job satisfaction. They want their employees to be proud to work at Adidas. They also have a reward system of bonuses and pensions for good employees. This reward system is meant to motivate and promote a good work ethic.


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