Chapter 12

Adidas is a company that is heavily influenced by sports. The company models its structure around teamwork and other sports characteristics. Leadership is another trait that can be carried over from the sports field to the corporate world. The CEO of Adidas, Herbert Hainer leads the company in a confident and successful way that carries over to the company’s production. Hainer has implemented various leadership training development programs to promote leadership from the bottom to top levels of the company. Hainer believes that leaders are the key to success and they inspire innovation to be great in the business world.



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